Cooperation with Yokohama City

In 2012, Yokohama City and our company signed a comprehensive agreement on "Next-generation suburban development," and we have been working together to promote resident-participation type town urban and community development that solves the issues of suburban residential areas through collaboration and cooperation between industry, government, academia, and the public (local community). To date, we have implemented a variety of activities aimed at realizing "community living*," such as supporting resident-urban and community development activities, creating human resources to lead town development through the "Living and Working in Garden City" project, and establishing activity and exchange centers such as "WISE Living Lab," "CO-NIWA Tama Plaza," and "S-Plus Aobadai," with the aim of realizing sustainable suburban residential areas.

In addition, at Fujigaoka Station on the Den-en-toshi Line, we are working with Showa University Fujigaoka Hospital in front of the station to integrate the "station facilities, hospital, and park" in order to realize urban and community development surrounded by lush urban and community development, friendly to people, and where people of all generations can live healthily. In 2020, we announced the "Fujigaoka Station Area Redevelopment Master Plan (Draft)," which was formulated after listening to the opinions of local residents. Going forward, we will continue our deliberations with the goal of "implementing concrete projects."

*A town where all the necessary facilities for daily life are available within walking distance from one's home, allowing everyone to continue living in peace.

Cooperation with Kawasaki City

In the Kawasaki City Comprehensive Plan (March 2022), the area around Saginuma Station is positioned as a local lifestyle hub that will "take into account social changes, strengthen the concentration of urban functions and transportation hub functions that respond to diverse lifestyles around the station, and promote efforts to create a local lifestyle hub that will serve as a "core" to revitalize the entire Miyamae Ward."

Our group owns stations, station plazas, commercial facilities, etc. In 2015, we concluded a comprehensive partnership agreement with Kawasaki City and have been supporting the Saginuma Station Area Redevelopment Preparatory Association, the project owner, as a business partner, to promote the complex development of diverse urban functions.

Cooperation with Ota Ward

In 2019, Ota Ward and our company signed a "Basic Agreement on the Promotion of Urban Development through Public-Private Partnerships Utilizing Regional Strength sustainable development of the area centered around the station. Initiatives based on this agreement are diverse, including "discovering and promoting local resources" and "regional revitalization through renovation of idle assets such as vacant houses and vacant stores," as well as "workshops to rediscover the charm of parks" and "considering business succession for privately owned shops." As a leading project, in conjunction with our reconstruction of Ikegami Station on the Ikegami Line and development of Etomo Ikegami, we have implemented the "Ikegami Area Renovation Project" in the area centered on the approach from Ikegami Station to Ikegami Honmonji Temple. Going forward, both parties will continue to study ways to solve local issues and revitalize the area, making use of the example of our efforts in Ikegami.

Cooperation with Machida City

Minami-Machida Grandberry Park, which opened in 2019, is a "new lifestyle hub" that was created through a public-private partnership with Machida City, and includes a station, commercial facilities, and an urban park. For more information about Minami-Machida Grandberry Park, please see "Number 11: Sustainable cities and communities."

SHIBUYA109 lab. is a marketing team targeting Generation Z.

SHIBUYA109 lab. was established as a youth marketing team by SHIBUYA109 Entertainment, a subsidiary of our company that operates SHIBUYA109, to better understand the target Z generation, aged 15 to 24. We conduct interviews and group interviews at SHIBUYA109 and have real contact with 200 people of Generation Z every month to investigate their actual situation, trends, values and background. In the process, we also conduct surveys on the awareness of Generation Z on SDGs and social issues, and provide feedback on events and measures to stimulate ethical consumption and consumption that leads to solving social issues, encouraging young people to contribute to the SDGs through fashion and other means. We will also expand the know-how we have cultivated in this way into solutions to solve corporate and social issues. Through these efforts, SHIBUYA109 lab. will connect young people with companies and society, and revitalize society together with young people.

SHIBUYA109 lab.EYEZ supports SDGs action

SHIBUYA109 lab.EYEZ is a team that works with supporting companies to help Gen Z make SDGs issues their own and take action. We have started a club activity for SDGs with Gen Z, and are working with them to create opportunities for SDGs action. We will not let this end as a trend, but will continue it as an ongoing activity, and will work on various initiatives such as co-developing products with Gen Z in collaboration with supporting companies.

The project members are mainly Gen Z university students, and with the support of textile trading company MN Interfashion, they hold regular meetings to give lectures on the SDGs, social issues, and fashion. They also work with other supporting clients to create products, create offline contact points through events, produce videos, and post on social media.

SDGs Planning Team "POZI"

POZI is a planning team within Tokyu Agency. It aims to solve social issues with business ideas and create a sustainable society. It regards various problems occurring in society today as issues to shift to a sustainable society, and will use the advertising communication skills it has honed to come up with and execute business ideas that lead to solutions through partnerships with companies, governments, non-profit organizations, and others. In collaboration with various sectors such as think tanks, universities, and NGOs, it provides a wide range of solutions, including communication development for advertising and promotions, development of businesses, services, and products, as well as research and consulting. It will promote the resolution of the issues faced by its clients and the issues faced by society.

As examples of collaboration within Tokyu Group, we produced videos and posters to celebrate the start of 100% renewable energy power on all Tokyu lines, and we provided coordination and creative support for the UMILE program at Minami-Machida Grandberry Park Station, which collects and recycles used plastic containers for Unilever products. Through these efforts and others, we are promoting Tokyu Group 's contribution to the SDGs.

In addition, we support the resolution of social issues through various projects for clients outside Tokyu Group, such as planning sustainability campaigns for Unilever Japan and events for WWF Japan.

For more information about Tokyu railway line's efforts to use 100% renewable energy on all of its lines, please see "Number 7: Affordable and Clean Energy." For more information about the UMILE program, which collects and recycles used plastic packaging for Unilever products, please see "Number 15: Life on land."